Social & Corporate Responsibility: Stay Connected
With so much of social media marketing, brand analysis, consumer needs statistics, product insight interactions etc the power of media & the number game online, it becomes a great everyday learning school and a wonderful experience. It adds so much of learning on the real meaning of the term BRAND with respect to different products and industries & what they mean to each of them.
The work is great and there is so much of research and new tools understanding happening here on a daily basis. We just finished 3 big marketing campaigns each for two of our corporate clients into the trading & retail industry last week. It will be going live the coming week from their end.
The first thing that we did after the campaigns is ask ourselves, “Isn’t the rent due to the “society” for some time now?”
That’s right, corporate social responsibility is a key factor for every team member associated with Techdivine Creative Services.
It’s been over 5 years since my association with varied NGO’s across cities in India. I am still deeply honored for being considered for the Rashtriya Gaurav Award for the varied contributions to different NGO’s. I remember my different experiences across well known NGO’s and I actually realized that not everyone associated with an NGO need to be understanding the cause fully or even caring about the same to the core. That brought me close to also understanding the fact that writing a cheque of X amount to an NGO does not fulfill your duty towards the family surrounding you and your loved ones, which is the society in general.
The works that I have associated myself with in the last 5 years have been from taking and educating the less privileged on different aspects and subjects to doing volunteering works during calamities to arranging IT literacy sessions for groups that would love to learn and grow with IT, but cannot reach the right source or afford the same, to just being there for those who need anyone just to be around them for some time. It’s only during these associations and interactions with scores across the cities of India, that I ran into massively big & well known names in our nation who have been doing this and lot more for decades. Their experiences have deeply humbled me over the years. I used to feel proud of myself when I began contributing my time or skill for those less fortunate, but when I realized the amount of efforts that I could have actually put into it over a period of time, I felt more humbled. It’s very true to say that, no amount of profits in life or number cracking achievements can give you a real peaceful sleep than knowing that you made a positive impact on someone who really needed it in their life that day and whom we have never known before.
Mother Teresa has been an unbelievable influence on my life and when I see the smile on the sweet mother’s face when she is with her children in her videos and across platforms, the aura of positive energy that already seems to surround her only gets bigger. I can never become or even fathom to do what she has done for billions across the globe, as I am like a candle in front of the sun when I look at her, but if I could while making the rightful contribution towards my family also always make that positive impact to those who are part of the society but not related directly to our lives, the feeling is amazing. At the end of the day, it is to make ourselves feel better that we do something for someone, well, for most of us. There are those around us too, who do it because it is their greatness to contribute without expecting pride feeling in return. They are truly the ones that are keeping the world in one single safe and sane place. Societal contributors and influencers like Mother Teresa, now being the mother that she was, is not a task that is easy or humanly possible to follow. Even during our recent visit to one of their abodes, the air and the aura surrounding us were amazingly positive. Attached is a pic taken from their facility.
As more of these discussions and thoughts flowed across with our team at Techdivine creative services yesterday, (this happened after the team presented the marketing reports for the week, by the way, expecting a pep-talk probably from my end on how to analyze and perform better, instead, this is what they got to hear). But they did not complain. Every member of the team here knows the importance that we associate to Social responsibility on a regular basis.
We are hoping to one day soon plan out a forum wherein we can coordinate, plan, invite and conduct lot of social initiatives on education, social abuse help groups & motivation events with the support of the entire team and good wishes from our members across countries.
No wonder that Corporate like TATA or Infosys today commands so much of respect across the globe today, with so much of social help that they have attached themselves in sincerely carrying out as part of their routine. They are great motivations and inspirations to any corporate today.
As the weekend draws to a close, I guess it is time for a real time social connect anyway.
Stay focused, stay connected & stay really social!
God Bless,
Ananth V.
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