The magic of chocolate well bid and ‘Krafted’: Cadbury & KRAFT
In a land far far away, as the enticing aroma of cocoa and drinking chocolate started spreading across through ages and places, it finally landed centuries later and ‘Krafted’ itself .
It’s the story of how the stunning dark chocolate met the fair princess.
No, we are not talking about a magical fable filled with dinosaurs or dragons, though one of the above mentioned did use a dragon for advertising one of its most premium sub-brands – Bournville where the magic had started growing in the mid 1800’s.
That’s right, we are talking about the much awaited partnership between Cadbury and Kraft.
You don’t buy it, you earn it!
No wonder it has been a long chase for KRAFT for this bid offer to Cadbury!
Cadbury began it’s life in the early 1800’s by John Cadbury in Birmingham as a small grocery shop. From there it began spreading across its magical aroma of cocoa and drinking chocolate and rose to build up the amazing chocolate factory (raised by his sons) in the heart of the small town of Bournville. Slowly with the passage of time, Bournville was positively consumed by the choco aroma as jobs and commercial sales began to shoot up in this small town.
Cadbury today is known all across the world as the biggest confectionaries with a wide range of powerfully known sub brands of “Diary Milk”, “Halls Cough Drops”, “Trident Gum” & the current super chocolate “Bournville”.
In a bid to take over this sweet giant, Kraft foods ramped up its bid to € 11.9 billion on Tuesday 19/01/2010 and secured the backing of Cadbury’s board.
Kraft foods is one of the world’s biggest food groups after Nestle with some of its extremely well known products all across the globe that demand their much needed attention like its infamous cheese, instant coffee and its own sweet note of Toblerone.
Stats:
Cadbury: Began in 1824 by John Cadbury selling cocoa and drinking chocolate (grocery shop) in Birmingham, Central England
Most Premium Sub-Brands: Diary Milk, Trident Gum, Bournville, Halls cough drops
2008 Revenue: € 5.38 billion with an approximate 100% growth in 2009
KRAFT: Began in 1903 by James L Kraft selling cheese in the back of a wagon in Chicago, Illinois
Most Premium Sub-Brands: Cheese Singles, Oscar Mayer Hot dogs, Milka, Toblerone, Maxwell house instant coffee
2008 Revenue: $42 Billion
Interesting Link:
Happy munching!