Digital Marketing Specialist

Brands across the globe are finding digital marketing and social media ROI strategies more rewarding than ever before.

This has happened mainly due to the attention paid by organizations and especially the team members and departmental heads of learning and development teams, i.e. the training and employee development programs divisions at organizations.

Learning and development heads and managers of some of the top organizations today have paid special attention to the way, customers today are engaging with the brands online.

“Customers today know more about the brand, than the brand themselves” Ananthanarayanan V: Social Media Marketing Brand ROI BOOK

This has brought about a dire need for organizations to ensure that their departments across divisions are equipped with the right digital skills to engage, attract, ensure retention and make conversations for end users with the brand more meaningful.

Social media strategies planned the right way for the right reasons have helped brands build an amazing rapport and trust with end users.

This has resulted in generating actual ROI with digital marketing social media and to move over from vanity metrics in digital marketing like “likes, followers, etc” and towards a more sustainable digital marketing social media strategy like ‘brand awareness with a clear call to action like building a database of interested prospects’, users who not only view, consume content but also express interest on knowing about the brand story, how the organization and its employees have grown over the years and so much more, actual revenue from sales, focused targeted reach with a call to action that helps in the next step of the marketing and sales goal and so on.

Clearly defined goals in digital marketing social media ROI campaigns have helped organizations deliver focused ROI goals such as:

• Actual sales / revenue
• Leads / enquiries
• Database on users
• Targeted users landing on the contact or products page of organizations that can be more clearly measured, re-targeted and focused
• Search based SEO or search engine optimisation for core keywords that the users online are searching for to find out which products or services are more relevant to their needs.

Digital Marketing social media ROI strategy campaigns when planned well, have allowed organizations to even capture the attention at the opportune moment and convert customers in real-time with engaging social media contests, influencer marketing campaigns, user generated campaigns focused on gamification with digital marketing social media ROI strategy.

As a digital marketer or social media specialist, you could find yourself handling any of these profiles or roles mentioned below with the right set of digital skills training:

1. Influencers: Become a brand influencer for specific or niche industry and either be a part of or completely strategise, design and implement influencer marketing campaigns
2. Pay Per Click Specialists: Working with Google Adwords, Facebook Ads, Twitter advertising, LinkedIn ads and further into programmatic advertising, native ads, etc
3. Blogging professional: Create content focused, targeted blog articles and work on content marketing strategy, SEO focused core keywords and at the same time build a blog that generates quality traffic based on its content.
4. Website traffic influencers: Those focused purely on inbound marketing and outbound marketing strategies with a clear ROI or intent to bring traffic to the website or blog or apps etc in other words, drive traffic to specific landing pages for a clear call to action.
5. Social conversation specialists: These are specialists who know the ‘right message’ and or the context to start and or stir conversations online as a Brand, with users in real-time. They are usually the ones that help brands to generate USER GENERATED CONTENT as in UGC at the end to ensure the brands conversations and engagement are happening in real-time and in the long run, organically too.
6. Social Media Marketing Professionals: They have a balance of technology tools and at the same time know the importance and relevance of nuances about “quality real-time” brand engagement with users and organizations online. They work across multiple social channels and know the importance and relevance of using different types of message styles etc while sharing content on various social networking platforms. As a skilled social media professional, you could focus on becoming the best digital marketing professional with continuous skill upgradation too and be the best in your industry.
7. BigData, Analytics and Metrics specialists: Though, these would be falling into a more technical skill-set, nevertheless, they are crucial and integral parts of digital skills today.
8. SEO and Content writers: They would optimise content in a way that will enable the same to be more organically accessible and user friendly for end readers across platforms.
9. Digital Marketers: Finally, you have digital marketers or digital marketing professionals. These are professionals with practical experience in the field of digital marketing, social media and technology tools. They have a thorough know-how of “Strategies, designing, planning and implementing digital campaigns across industries, countries and demographics.” They are professionals with good understanding and know-how of management and marketing practices, branding and to some extent have either valuable practical exposure or at least have a good understanding about how stakeholders think, how customers think, how budgeting works and for sure, understand the real value and efforts that go behind generating a powerful sales funnel with quality leads. The idea being, not only to deliver the best ROI focused digital marketing campaign results but also to be the most influential digital marketing leader in your industry.

SRC: Top Digital Skills

To help you get started, here are few articles and links that will enable you to understand digital marketing and social media marketing much better:

• The difference between digital marketing and social media marketing
• 11 Skills to make you the best Digital Marketing Professional
• Digital! Enabling us or influencing us: How human are our influencers?
• 16 frequently used jargon’s in social media
• 9 job roles, skill sets, responsibilities under Digital marketing
• 12 strategies for successful digital marketing campaigns in UAE
• 7 Steps: Budgeting for digital marketing social media ROI campaigns

For custom designed digital marketing social media ROI corporate training programs, to book hire a speaker on digital marketing strategy, for a executive level one on one coaching on social media ROI strategy, feel free to reach us using this CONTACT form link here

Speaker, Corporate trainer, visiting faculty & coach for Fortune 500 & elite academic institutions

NEWS Source Link: Read more at: top 15 emerging jobs in India, according to LinkedIn BUSINESS INSIDER