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4 digital marketing strategies that helped us achieve 220 per cent ROI

July 20th, 2020 Comments Off

4 Strategies that you might find useful. These four strategies helped us achieve 220%+ ROI for our client brand partner using digital marketing and social media

1) Brand communication: Using analytics: Understanding customers communication tone, buzz word, language they are comfortable with & designing messaging for ads, social media posts, accordingly with constant tweaks. Less focus on graphics & more on the actual messaging showed us an increase from 173% to 220% + ROI

2) PPC: Adwords: Constantly keeping a tab & tracking the ads on geo-centric google adwords campaign & running only those that give the best returns for the client at all times

3) Using social media to understand what products really appeal to customers, what offers are they reacting best to & which ones are least responded to. Sharing the message with the client & tweaking offers, deals & even pricing accordingly to get best ROI

4) Gamification: Ensuring there is an easy way to integrate loyalty rewards. The client ensured they have complete trust in us & gave us full authority to come up with marketing plans, advertising offers & loyalty points reward ideas

Brands have a role much more responsible than ever before, i.e. to connect with the customer within

digital agency social media marketing ROI success google adwords

Let’s connect: Website – Twitter – Facebook – Social Media Brand Marketing ROI BOOK Paperback and Kindle versions – Corporate Training – Book a Speaker – LinkedIn – Harvard Business Review Social Media Marketing article

Digital marketing Social Media ROI success from our digital agency

July 17th, 2020 Comments Off

Google Adwords Conversions Digital agency speaker training

Which one will you pick?

(Same client, same budget, different months & same campaign goal)

We ran these campaigns in google adwords for one of our client brand partners.

You can see the changes in ROI, customer acquisition cost, number of clicks, conversion rates as shared in the image below.

We kept tweaking based on learning about the customers, customer journey mapping, digital touchpoints, understanding the buyer persona more clearly and delivering more focused and targeted campaigns.

This enabled us to deliver ROI of over 200%

A) 6,700 clicks with Rs.2,55,000/- actual sales ROI with Customer Acquisition Cost at Rs.76.35/-

B) 1,700 clicks with Rs.4,91,000/- actual sales ROI with Customer Acquisition Cost at Rs.12.98/-

C) 2,340 clicks with Rs.1.01 Million actual sales ROI with Customer Acquisition Cost at Rs.11.93/-