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Delivering ROI using digital marketing social media for Luxury Brands

December 18th, 2020 Comments Off

5 steps that helped us deliver ROI using digital marketing social media for #Luxury Brands

1) The power of real influencers, not just celebrities or pseudo- celebrities: Partnering with individuals or other brands who truly live the lifestyle & can tell an authentic story, rather than blindly paying popular influencers to promote their products. Focused on content strategies for building User Generated Content (UGC)

2) What are the triggers? – It’s key to understand the consumer preferences, what are their aspirations, what are the emotional and social triggers which can convert a prospect to a loyal customer

3) Deals NOT really, whereas Personalisation, a big YES

4) It’s not just what your product is about, it’s how it makes them feel

5) Few other interesting strategies that worked well for ROI:

a) Voice search & Alexa Skills focused on lifestyle not the product
b) Micro blogging, micro vacations & micro moments
c) Zero distance retail & design thinking to make things more sustainable, accessible, engaging & relatable
d) Immersive content to engage by using AR, VR, IoT, etc is a no-brainer, especially in the luxury brand segment

Connect with our multiple time global award winning CEO online: Website – Twitter – Facebook – Social Media Brand Marketing ROI BOOK Paperback and Kindle versions – Corporate Training – Book a Speaker – LinkedIn – Harvard Business Review Social Media Marketing article

How to generate high ROI for restaurants using digital marketing strategy

December 18th, 2020 Comments Off

4 important lessons we learnt from 8 uniquely distinct digital marketing campaigns during the past year across restaurants

social media roi restaurant marketing digital strategy success

1) Do not “simply sell”. The need for emotional connect and conversations amongst users is higher than ever before. So engage with them meaningfully online

2) Offers: Offers should not be what you think are the best offers. It should be based on proper customer journey mapping, buyer persona, digital touch-points, customer experiences & feedback. Do that the right way & your offers will see fantastic ROI

3) Do not focus on platforms alone. Focus on a three prong strategy with social media marketing:
a) Less focus on flashy or too much graphic creatives and more on the messaging
b) Test platforms that work the best and re-engage and re-invest content strategy in those accordingly
c) Invest in Pay Per Click (PPC) from time to time. Tweak the campaigns to deliver the best customer cost per acquisition so as to get best customer lifetime value (CLV)

4) Analytics is core. Without analytics, running your campaigns is as good as shooting in the dark

We have delivered ROI of 210%, 250%, 350%, 450%, 600% for client digital marketing social media campaigns in the restaurant industry & the above points have added tremendous value to us in doing so