Digital Marketing

I was seven years old. It was barely seven am as I rubbed my eyes and was still lying on the comfortable bed. As my eyelids leisurely followed the cadence of the twinkling stars and I came back to full yet not so vivid vision of the place around, I looked for immediate comfort. I looked for my folks around.

Now this little kid that was me was getting a little anxious to not see his parents around him as he realized all of a sudden that the place he was waking up was also totally new and unknown to him.

I kept calling for my parents and no one answered.

My eyes opened up wholly and I got up in a jiff. As I looked around, my cry for my mom and dad only got louder as the room that I was looking at was at least about 3000 sq. foot big and there was not a soul around. My feet clamped the flooring and I took to faster steps and scurried around the first door that I found open.

I ran three floors downstairs still calling for my parents and now my voice was getting a little more raucous and whiny than before.

Bang!

I startled and shouted for help as I heard a huge clanking clatter to my left side where there was a huge door that was half open. I stood there motionless, scared and worried. I waited till I heard that noise again and then again.

Strangely though, I was a lot calm now and I slowly moved towards that open door and all I could see were massively humongous machines.The smell in that place was filled with fragrance of flowers. I step by step moved in between the clanking sounds and now a lot more confident as I saw a household face near one such machine.

It was my uncle, Mr. K V Ganesan. He owned that whole factory and as he looked at me and my eyes which had tears rolling down my cheeks from before, he immediately lifted me up and said, “Good morning dear. Let’s go and have something to freshen up your morning.”

Soon enough I was sitting on my dad’s lap and my uncle was narrating of probably what could have caused those tears to roll of my eyes. I was now too secure with my folks to admit it was right, so I just smiled and kept quite.

Ganesan uncle was quick to get that thought in my head as he immediately said, “You are a big boy. You were just curious may be and not afraid right?” and I immediately nodded.

That’s when he told me, “My dear boy, in your life never be afraid to accept your fears. As telling a lie and hiding it would only make it stay with you for a much longer time.” That was said to me almost two decades back and it still rings in my head like I heard it yesterday.

Whenever I had the chance to meet uncle Ganesan, I never missed the opportunity as when I grew up, I came to know that the man who was standing with the labourers that early dawn with the soap and machines working was the man who had built a huge business and won acclaims and accolades from all over the globe.

Ganesan uncle had even won awards / certificates from the then President of India for his contribution in the field of his expertise, for his work towards quality Soap products “Chitra Soap Works” and his loads and loads of contribution to the betterment of labour force in their town and city of Chennai which was then Madras.

He was an industrialist. He was a visionary and a true leader. He was the President of the Small scale soap manufacturers association of South India. He was someone who used to genuinely go down the line and help the less privileged section of society and was unbiased in helping anyone and everyone.

He was someone who always believed, preached and practised that the court of conscience is more supreme than the Supreme Court.

Ganesan uncle was someone who used to tell things as they were. He was a simple, straightforward, no-nonsense man. He always valued others time and was as brilliantly knowledgeable about the Holy book of Gita, the Vedas and the Upanishads, as he was about his flourishing company.

He could predict about people’s lives and he did not do it with anyone and everyone. He used to just talk and all of a sudden say something about someone and keep quiet. And he has always been right.

I do not know how he used to do that but I always still wish that I could have met him few more times and learn more about practicality and life and more importantly, the road to do things your way, your business and your hard work and as he lovingly used to put it, your profits.

He started his life from working in a hotel with a very modest beginning and reached to positions where almost everyone he met was influenced by him to the very core. He had an amazing charisma and optimistic vigor that he carried with him. It was probably this vibe which took him to the pinnacle of accomplishment and showered respect and laurels on him from scores of big shots from around the world.

The story of his never quit attitude sounds mesmerizing as he had told that to me once.

He told me that one day, when he had finished his work in the small time hotel where he was working, he saw that some customer had left a book on the seat. It was about midnight till when he had finished his that days errands and he was about to hit the sack, when something pulled him again towards that book. That book was about making something, something that was supposed to get things clean.

Hmmmmm……. Clean. He said to himself. Clean is good. Let me know more about this, he thought. Various optimistic possibilities flashed across his mind instantaneously. He started reading it page by page and before he looked around, it was already morning and his shift was about to start. He was fascinated by what he had read, but work was very much important to fetch him that day’s food. So he let the book in his small cloth bag that he had and got back to work.

The thought kept ringing in his head again and again.

That night after work he jotted down the things that were said to be required and asked those around, of things he did not understand what they meant. He tried to get as many of those as possible with him and replaced few others with what the people around had told.

He followed what was mentioned in the book and instead of using machines he manually grounded and got a thick paste with him in just few hours. It had no proper smell as he recalls, “I must have missed out on the fragrance part to be added as I did not have anything for that aspect back then.” But whatever he had got, he tried to put them in a box and tried them on the dishes and Woolah! They were clean in a jiff and looked a lot shinier.

He loved the concept and he began his dream and created Chitra Soap works and in the next three decades went global. His products were well known for their quality and cost and as years rolled by, he put scores of people on the job and built his dream neat and clean.But more so, with his intense sense of humor and immense technical knowledge and his pure business instinct, he touched a million lives on the way to the pedestal.

I don’t know why, but I remembered him very much today as I thought about something with respect to accepting my fear about something rather than hide and make it grow. At the end of it when the approach clicked to my advantage and I felt so proud that I had taken a brilliant decision at the end of the day, it just hit me hard as a bar of soap, and I came to my senses touching the fragrance of the whole story.

I was able to recollect something that had happened so long back and I started jotting down all that I recollected him telling me about life, faith, hard work and money.

So that may be, just maybe, someday, I grow up to be at least a third as brilliant, innovative and knowledgeable like him, just May be…. Someday……. As he told me always………. Never give up on your dream, whatever it might be……. Just never give up.

He is someone I always remember in my prayers and someone whom I hope is safe and happy up there in the company of the powerful almighty. 

Be well

—-

Ananthanarayanan V