Focusing on your sustainable initiatives, circular economy for a truly customised green marketing corporate training program
What are we offering:
- The Business Case for Sustainability
- Custom-designed modules for different departments and teams: Senior Management and C-Suite, Managers and employees across divisions to address their specific roles in sustainability
- Clear goals for each module depending on each department
- Varied formats like onsite trainings, case studies, interactive activities and even gamification to keep learners engaged
- Understanding Consumer trends and preferences for sustainable products.
- Green marketing strategies like eco-labeling, cause marketing, and storytelling. What does it do for consumers?
- Avoiding greenwashing: Strategies for transparent and ethical communication. Potential pitfalls of greenwashing and how to avoid them.
- Learn how to develop a compelling green value proposition. The concept of a circular economy and its benefits.
- Craft effective messaging that resonates with eco-conscious consumers.
- Storytelling the efforts of your green initiatives focused on what your customers, stakeholders and employees value.
- Discover innovative business models for product life-cycle extension
- Participants will work in teams to analyze real-world marketing campaigns for sustainable products and services.
- Brainstorm creative strategies for integrating circular economy principles into existing product lines.
- Develop an action plan for implementing sustainable marketing practices within the organizations.
Highlights:
Pre- and post-training assessments
Encourage application: Spark discussions on how employees can integrate these principles into their daily work.
Ongoing reinforcement: Offer regular updates on Danone’s sustainability progress and industry best practices.
Equip employees with practical tools and strategies to contribute to your sustainability goals through digital platforms.
Foster a culture of sustainability within the organization through employee training and incentives and gamification strategies.
Action plan: Putting the training into practice: Develop a personalized action plan for integrating sustainable practices into marketing and operations hands-on.
Trainings designed and delivered by Ananthanarayanan V
For custom-designed corporate training programs, reach us here
