5 steps that helped us deliver ROI using digital marketing social media for #Luxury Brands
1) The power of real influencers, not just celebrities or pseudo- celebrities: Partnering with individuals or other brands who truly live the lifestyle & can tell an authentic story, rather than blindly paying popular influencers to promote their products. Focused on content strategies for building User Generated Content (UGC)
2) What are the triggers? – It’s key to understand the consumer preferences, what are their aspirations, what are the emotional and social triggers which can convert a prospect to a loyal customer
3) Deals NOT really, whereas Personalisation, a big YES
4) It’s not just what your product is about, it’s how it makes them feel
5) Few other interesting strategies that worked well for ROI:
a) Voice search & Alexa Skills focused on lifestyle not the product
b) Micro blogging, micro vacations & micro moments
c) Zero distance retail & design thinking to make things more sustainable, accessible, engaging & relatable
d) Immersive content to engage by using AR, VR, IoT, etc is a no-brainer, especially in the luxury brand segment
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