What to learn in Digital Marketing as a MBA Professional
- 360 degree thinking
- Cultural competency
- Practical problem solving need
5) Consumer Marketing Research: Qualitative and Quantitative using Analytics in digital world.
In other words, learning core skills in your digital marketing course or social media workshop today should encompass the following and that too hands-on with actual industry focused digital marketing case study based approach across industries and countries:
- Digital tools:
- PPC: Google Adwords, Facebook ads, Twitter ads, Instagram ads
- Analytics: Google Analytics, Facebook insights, Twitter analytics, Instagram insights
- Digital Strategies in terms of:
- Blogging, SEO and Content marketing for consumer behaviour, customer journey and customer experience.
- Online reputation management and sentiment analysis
- Real–time brand engagement conversations
- Budgeting, planning, designing a digital strategy focused towards ROI for corporate brands
These can be further bifurcated into learning advanced skills in blogging, content marketing, customer journey across digital touch pints, gasification using digital strategy and integrating tools and process like social media influencer campaigns, social media contests etc to induce customer purchase and add instant gratification based on a prospects affinity categories, needs and products that will help them get real world solutions for their daily activities, professional and or personal.
So if you are or if you know a MBA professional planning to pursue a digital marketing certification course or an advanced social media marketing workshop, make sure the above points and aspects are taken into consideration after which you can even choose your area of expertise within these fields.
More importantly, learn it hands-on so that irrespective of the industry or field you work in, you will be able to actually integrate the right digital tools with the digital strategy based on your Social media ROI or digital marketing goal to make you the best digital marketing professional in your industry or the most influential digital marketing leaders.
Feel free to reach me for queries if any.
Have an amazingly engaging and interactive learning ahead.
Be Well
Ananth V
Let’s Connect – Blog – Pers Blog – Twitter – Facebook – LinkedIn – Social Media Book – Website
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Today, it’s not just about incorporating keywords, but making sure that the content is valuable, original and relevant for the end reader. that will boost SEO rankings based on current algorithm from Google. its no longer about keyword density, but more about relevant content to the right user. Have a great day Kapil.
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