Digital Marketing

Here is Everything you should know when you plan to use Facebook Live.

What is Facebook Live?

The name speaks for itself.
Facebook Live is a feature offered by Facebook where you can go Live from any place and connect to your audience.
It is a Live Video Stream just like your video calling platforms but here the receiver is billions of people on Facebook and/or your followers.
It is up to you to decide whom do you wish to target. It is an innovative approach to cover Live Events.

How to use Facebook Live?

Think of it this way: How you would use your mobile phone or laptop for video calls (if you wish to talk with your audience), or how you would shoot videos from your phone (if you plan on showing your audience the idea or a place etc.)

Why should you prefer Facebook live to Facebook Video?

• Nowadays, people prefer real time data. They prefer data, which is true and not edited; it helps them believe in it more.
• The “reach” as in unique users, one gets to connect with when they use Facebook Live is far more than what you can achieve via a video.
• If you wish to connect to your audience and answer all their questions and queries – Simple Live video with Facebook Live will be better than a complex or any other time-consuming video. (You can solve their queries or get in touch with them real time)
• People are always excited to know ‘real-time information’ or ‘behind the scenes’ about the celebrities etc – Facebook Live helps them trust the video more.

Your company/agency employees must be trained & well versed with the tips and tricks when it comes to doing a digital marketing activity or social media campaign using Facebook Live.

Allow me to share with you some tips based on my experience with Facebook Live.

1. Carry a Portable Charger whenever you plan to go Live on Facebook outdoors.
2. Make sure you have a great internet connection (preferably 4G connection)
3. If you are planning to have a Live Video of more than 20 minutes please plan to carry a tripod or a stick along with you. (It will save you a lot of embarrassing errors and disturbances or glitches)
4. Prepare with the SEO optimized description to explain what your video is about. Use relevant keywords and hashtags and write it in your status before you go Live.
5. Try your best to avoid all the external disturbing noise from the video.
6. Make sure you engage with your audience and address them with their profile names. It goes a long way.
7. The longer the live video is, the better the chances of it to reach a larger audience. Well, to some extent that would be true & in a certain type of events.
8. Have good and creative content for the audiences, which will make them stay & watch the Live Chat too.
9. Be prepared with all the filters, lenses, drawing or writing you wish to add.
10. Last but not the least, Inform people ahead of time that you are planning to go Live on Facebook and also about why are you planning to go Live so if they have any questions, they can be prepared too.
11. Also, having pay per click that is PPC campaign will further boost Your Facebook live video to your targeted audiences.
    Few Industries where Facebook Live can be useful for are Entertainment, Fashion, Travel, Real Estate, Sports, Medical, Events, Academic Institutions, Hospitality Industry, Health industry, etc.Enjoy going Live!Vidhi VIn case of queries do let us know by commenting below.

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