Digital Marketing

11 guides to empower Your organization as a Digital Marketing Professional, brand and an Entrepreneur

Digital today, is the way of life.

People get their reviews, feedback, information, service assurance, connect and engagement with brands today by using the digital space.

The power of Social media has clearly empowered customers to become brand ambassadors and or the voice and face of a brand with or without their permission.

Brands across industries and across the globe are trying to ensure that their employees today have the right set of resources to handle any and all kinds of feedback about their customers brand and product / service experiences.

If you exist as a brand today, then there is someone out there who is already talking about you. Ensure to be a part of that conversation prism ~ Ananth V

Brands today are in fact going out of their way to create newer platforms, process and opportunities for customers and prospects to connect with the brand.

Social media marketing, email marketing, pay per click camcampaigns, influencer marketing, social media contests, power blogging, etc are different ways using which digital marketing has over the past few years empowered brands to have real-time conversation with their customers.

Inspite of the fact that there are umpteen brands that have used this opportunity in the right way and at the right time to increase their brand mentions, brand conversations, get accurate and timely feedback, increased enquiries and even actual sales conversions with the power of Digital Marketing ROI success campaigns across industries and countries, there are also those brands who are overwhelmed by the constantly changing and evolving digital space and are almost clueless or stuck in a rut wherein they are neither seeing results, nor able to connect with their customers. These are brands that have not been able to understand the real power behind using these digital marketing techniques and process to empower their brands in the right way.

So, as a marketing professional, corporate trainer on social media and digital marketing and as a professional “Digital social media influencing marketer” for corporate brands across the globe, I thought of putting together a set of simple, yet power packed proven, tested processes that we at Techdivine Creative Services have empowered our client brand partners with, over the years to achieve digital marketing ROI success.

If you belong to any of the following categories, you will find these 11 power tips and guides very resourceful and insightful:

Useful if you are:

• An organization or a Brand trying to leverage digital marketing for your business and ROI
• A Digital marketing or social media professional
• Founder and or an Entrepreneur looking for growth hacking techniques for your start-up or brand

Here are 11 guides to empower Your organization as a Digital Marketing Professional, brand and an Entrepreneur:

1. Time: Digital marketing is not a quick-fix approach. It’s a daily effort with a sincere idea to add value to end users. So if your idea of using digital marketing is to get 100 sales instantly, eg. let’s say, the next 2 hours, especially when you as a brand are just starting up online, is a strict NO! Most importantly, you need to get a new perspective on what digital marketing is and can do for your brand. It delivers power packed ROI results as it has done for scores of our client brand partners over the years, no doubt about it, but it takes time to build a brand. Whether you are an established brand or a start-up, you need to start as though it is your first step in meeting the world outside in real-time. Be sincere, give it time, build a connect and establish valuable conversations. It reflects in your approach and will empower your brand with loyal brand ambassadors that deliver recurring sales and great business with loyal following.
2. Content: Content is the soul of a brand. There are no two ways about it. Stories help people to not only listen and make things more interesting, but it helps them relate it with their own lives. So ensure to create content that is relevant. Story telling using content marketing with relevant, timely and valuable information will help your brand establish trust with prospects and at the same time would showcase that you really do care about your customers / clients.
3. BigData and Analytics: Data is the heart of a digital marketing campaign. Understanding customers, their preferences to shop online, their purchasing decisions, behaviour, multimodality of online shopping across Lifestyle, Retail etc is now simply a click away. BigData and social media metrics, analytics etc should under no circumstances be ignored. They are the doorway to a space or a portal where you no longer meet customers in merely the digital realm, but rather connect with them as if you already know them well. It not only helps you to have better and real conversations with them but also helps you personalize your brand and product experiences to make the purchasing process and the products themselves, much more convenient for your customers.
4. Pay Per Click (PPC) and Gamification: Organic reach, keyword optimization, SEO, search etc are wonderful. But in today’s fact paced competitive world, you cannot afford to ignore the power of pay per click advertising (PPC) campaigns. Using Google adwords, Facebook Ads, paid gamification tools and process, etc can be a great way to leverage and deliver those “quick deals”, “hot deals”, “Discount offers” etc to users, especially for products that are of a perishable nature or are part of the ” latest trend” which is popular at that moment.
5. Plan for achieving actual ROI: That’s right. ROI can be achieved and in a way that is more exciting that you could have ever imagined. Well planned goals that are specific, for eg. achieve 25% increase in quality sales in this quarter, increase footfalls in the restaurant or mall by 45% in the next 1 month, increase quality enquiries by over 40% in the next quarter etc are ways that will help you have very clear and specific goals for your brand and which in a way will also leverage your resources to be used across the right target audiences using relevant platforms. Remember, if you find people or professionals claiming that actual ROI cannot be achieved using social media or digital marketing, it just means that they have not been able to do so till date. People who can’t do something always try to convince others that it can’t be done. “It always seems impossible, till someone makes it happen“.
6. Upgrading skills: Digital is a blindingly paced evolving field. Tools, process, techniques that were relevant six months or a year ago, might look, sound and feel obsolete today. So you need to ensure that as an organization or entrepreneur or a digital marketing professional, your skills are constantly upgraded with the new age media tools, process and techniques that will help you leverage the right digital marketing strategies that are both, impactful and valuable for your organization and brand.                                                   If you are INTERESTED in Employee Development digital marketing corporate training programs, feel free to reach us for power packed custom designed solutions. We have trained over 1,000+ participants across 23 cities in India on digital marketing and social media with solutions that will take care of your future upgradation and learning for your top performing employees in the field of digital marketing and social media. CLICK HERE NOW to KNOW MORE and Download detailed Course Curriculum and prospectus for Digital Marketing Corporate Training & Employee Development programs for Elite Organizations in INDIA (Click Here), International (Click Here) and DUBAI (Click here)
7. Branding, Marketing and Technology: To be the Best Digital Marketing Professional whether, within your organization or for your brand online, it’s core to understand and to go beyond social networking sites and analytics. One needs to be in sync with the concepts and strategies of branding, marketing and technology solutions to be able to take decisions that are not only profitable but also realistic. Many times, you come across teams in an organization that are unable to work with each other due to clash of tasks, roles, responsibilities. Most of the times, it can be attributed to unrealistic expectations out of a particular process or strategy by professionals who are from different fields and areas of expertise. So a balance and know-how across these three power fields will definitely give you a massive boost and an added advantage over others in your industry, making you the best among the best.
8. Automation: There are times when real time conversations are a must and times when automation can be used to ease your process and tasks to some extent. Here is a site guide to 12 such sites that can help you do the same: 12 site guides to become the best digital marketing professional in India or in your organization – Click here to read.
9. Influencer Marketing: Influencer marketing is a great way to have relevant influencers, leaders in your industry to share reviews, give feedback and write or speak about your products and services to their hundreds, thousands and millions of followers and fans online.
10. Social media contests: Whether you are an already well established brand or a new and upcoming brand, social media contests can be a great branding exercise to boost your brand mentions,  brand reach across focused group of digital users online across multiple platforms. By giving INSTANT GRATIFICATION for your brand ambassadors online, you can empower your organization’s social media marketing campaigns with interactive, fun, exciting and even informative social media contests with exciting results.
11. Blogging: Blogs are one of the most engaging and powerful forms of social media and digital marketing tools today. It’s not just about a strategy, or a process anymore when brands are able to use blogs, but rather a powerhouse of knowledge resource for their readers online. Blogging gives organizations and digital marketing professionals a great opportunity to truly showcase that they value their readers and would like to help them out by taking a step further and delivering information beyond what their brand is expected to do. It also helps in building tremendous trust with users and readers online while building up allied services like SEO, branding, real-time engagement and even ROI based conversions in the long run.

There are scores of ways in which you can further empower Your organization as a Digital Marketing Professional, brand and an Entrepreneur. These 11 gudies, are some of the most popular, effective tools, process and strategies that have helped our client brand partners and our digital agency over the years using digital marketing and social media.

Do share your feedback, experiences, comments and views, would love to hear from all of you.

Be Well

Let’s Connect: Twitter – Facebook – Website – LinkedIn – Social Media Book – Social media Digital Marketing Workshop and Training course programs

Ananth V