Social media marketing case studies and consumer research
Social media marketing is no longer a “trial digital strategy’ or a myth for generating ROI. We all know that by now.
No wonder our social media marketing corporate blog saw a surge in visits in the past month to around a million searches across the following popular posts on Social media marketing:
Most read, tweeted, searched and discussed posts on Social media marketing during May 2014:
1. Marketing messages that appeal the most to consumers while using social media – RESEARCH insights
2. Over 37,000 Plus views – ROI on actual Sales using our in-house social media marketing: CASE STUDY Download
3. Google Business Group Mumbai event pictures and highlights: ROI on social media for Brands by Ananth V
4. 12 common misconceptions about Social Media
5. Social media and creative story telling for BRANDS
6. Delivering Brand goals with Social media marketing:Read Case Studies – Part 1
7. Delivering Brand goals with Social media marketing:Read Case Studies – Part 2
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1. Marketing messages that appeal the most to consumers while using social media – RESEARCH insights
Who will find this data and analysis useful – “BRAND CEO’s, CFO’s Data Analysts, Marketing Professionals, Brand consultants, Social media marketing professionals / agencies / teams“
HIGHLIGHTS from the post:
- Incentives
- Appeal
- Instant gratification
- LISTEN to their opinions sincerely and respond
- Educate them and make a real value-add
- Humanize the brand
- Time
- Branding or planning a CONTEST for your BRAND
Don’t merely create a branding process or a branding strategy. Move beyond the term ‘Branding’ and let your end customers have a real relationship with your brand.
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2. Over 37,000 Plus views – ROI on actual Sales using our in-house social media marketing: CASE STUDY Download
Over 37,000 Plus views: ROI on actual Sales using social media marketing: View on Slideshare
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Google Business Group Mumbai event pictures and highlights: It’s always exciting and fun to attend events as a Speaker, especially when you have corporate professionals and business owners as the audience, since the interactions are always higher and usually extremely engaging.
The event was from Google Business Group in Mumbai at Mithibai College on 21/12/2013 and the event pictures were covered by The Indian Networker and the topic was “ROI for Social media for BRANDS” by me (Ananth V) and all I had actually prepared for, was merely the presentation slides. WHY? Well, because for a topic like this, one really can’t prepare too much as it would depend on the “queries” and the engagement that the audience has with you during each slide.
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4. 12 common misconceptions about Social Media
Social media has over the past few years sky rocketed from being a “fad” to being seriously considered by reputed brands, big business houses, business leaders and individuals as a powerful tool, process and medium to reach out to prospects and end users.
Read the complete and detailed post here: 12 common misconceptions about Social media marketing
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5. Social media and creative story telling for BRANDS
Social media as a marketing and branding platform for brand managers, professional marketers and the new age entrepreneurs today, goes beyond “likes” or “follows”. Social media for such business pro CEO’s and stakeholders is a “power packed marketing, branding, sales conversion & PR tool”. But most importantly, these business leaders know, that it is an amazing tool which when planned, designed and monitored well, can harness the power of story telling in a way that connects with consumers and prospects in real-time and most importantly, in a very personal manner. It helps them leverage the BRAND reach, value and boosts them to ‘humanize the brand’
Read the complete post here: Social media marketing and creative story telling for brands
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6. Delivering Brand goals with Social media marketing:Read Case Studies – Part 1
Click here to read the case studies: Part 1 (Highlights & insights)
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7. Delivering Brand goals with Social media marketing:Read Case Studies – Part 2
Click here to read the Case Studies – PART 2 – DETAILED Insights
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Interested in customized Digital marketing solutions for your brand, reach us for planning Your SMQ – Social media quotient integrated with SEO & Brand monitoring – Email us at socialmedia@techdivine.com Or Use our QUICK form Link:Click here
Have a wonderful connect ahead.
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