Digital Marketing

Twitter pushes update for mobile apps and mobile web

Twitter is not focused on updating its desktop site only, it has now pushed out updates to its mobile apps as well. After launching its Vine app, Twitter has turned its attention back to its core Android and iOS apps.

This new update aims to consolidate the content in each of its tabs, making searching for content a lot more easier. The “Discover” tab now shows Tweets, Activity, Trends and suggestions of accounts to follow, all in one single stream. No longer do you have to scroll endlessly to find the group that you want. “Activity” and “Trends” are represented as two separate tiles with previews at the top of the Discover page.

Search results now show the most relevant Tweets, Photos and accounts all in one stream similar to the new Discover tab. Twitter for iPhone users now get a search button next to the compose Tweet button, allowing you to search from anywhere in the app. This feature was already present in the Android version. The “Connect” tab now shows “Interactions” as the default view listing new followers, retweets and mentions. This can be changed back to display only your  “mentions” in the settings menu. Finally, clicking on a link in any Tweet will redirect you to the website instantly. Previously, the tweet expanded and then you had to click on the link once again increasing the time required to reach the content.

These updates while not too major are things that will make the mobile experience for lots of users really worthwhile. Also Twitter has a really strong base of mobile users who will appreciate these redesigns at making the Twitter mobile experience less tiresome and redundant and more faster and useful instead. What are your opinions about these new changes to Twitters mobile apps? Share your views in the comments below.

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