Digital Marketing

Top 8 Google services or Features that can help boost productivity

Have you considered using the following Google tools for your business? Most of them are free and can help you tap into the enormous number of users that navigate the Internet everyday.

Google Plus:

Google Plus is often mistaken and compared with Facebook. But after a year of its inception, Google Plus has carved out a niche for itself, with some really helpful features of its own. Google Hangouts is the breakout feature of G+ which allows you to chat with colleagues and other employees. You can even use it to connect with your customers. What’s more, these videos can be directly uploaded to Youtube without any hassles of you having to record them with any third party software. From there on, sharing these sessions with others is a breeze. The ability to add hash tags to your posts helps in easier searches and quick accessibility and reach. The recent unveil of Google Plus Events also brings to the table, the possibilities of pre-mediated meet-ups.

Youtube:

Another service that is usually taken for granted, YouTube has over 490 million users worldwide. The average user visits YouTube 14 times a month and spends 25 minutes of his time there each time. There are more than 400 tweets per day containing a YouTube link and on Facebook alone more than 150 years worth of YouTube videos are watched every day. YouTube hosts videos on politics, movies, informative lectures on science and tutorials on everything under the sun from making a pie to making a Light Sabre. I am not kidding. So with the right kind of marketing, you never know, it might be your video that goes viral tomorrow.

Google drive:

Google Drive rose from the ashes of Google Docs and while it still has a long way to go, the level of collaboration on documents it offers is almost unmatched for. You can watch edits being made live by other people, rollback revisions as far as 30 days in case of mistakes, search by keywords and open more than 30 file types right in the browser to name a few features. With 5 GB of storage space offered for free users and more available at cheaper rates, it has a broad appeal for business users.

Blogger:

Blogs are one of the oldest tried and tested methods of pulling prospects to your site. The blog though must be constantly updated with information about your brand which is relevant to the visitor. Blogs are one of the best methods to capture the interests of consumers and connect with them. Google Blogger is one of the earliest blogging services which can be easily linked to other social networks, thus increasing traffic to your site. Blogs often help to foster the best community relations that other platforms don’t offer.

AdWords:

Adwords helps you to advertise on Google, which is often the first choice for people when it comes to search. Smart selection of keywords or keyword groups which has low cost per clicks and appropriate text based ads can go a long way in driving traffic to your site.

Gmail:

Gmail is reliable, offers a lot of storage space can be easily integrated with other Google services like Calendar which helps you to manage your business efficiently.  You can connect to multiple accounts all from one interface.  You can also import mails while from other accounts to have one unified inbox.  Coloured labels help to avoid confusion among emails from different accounts.

 Google Alerts:

Google alerts can be used to keep track of mentions of your brand online. You can also set it up to send you mails if your products are mentioned on any site, whether the comments are positive or negative allowing you to take further action or check if your blog or website is specified on any other sites. You can also use it to gain information about market trends or for research about other competing firms in the same market.

Analytics:

Google Analytics helps you to track visitors on your site and helps you know where they came from and where they leave, how you can convert these visitors into customers, which keywords they most identify with, what search terms they use to find your site etc. The best part is, this service costs zero bucks. You can also keep updated via their various mobile apps for various platforms.

So there you are, 8 Google services which you should look into to boost web traffic and sales for your brand. Let us know if you have any other better methods that you think we left out.

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