Key Branding Rules on Social Media
Brand managers have been placed at a higher sense of responsible and more accountable position than ever before.
So before one goes ahead with the power of online marketing tools, Offline solutions, Creative writing for content of your product across sites online etc of today and leverages it for their brand, it is very much essential to know, what are the keys rules to follow.
BRAND ‘key’ rules:
Always be very clear of your organizational goals from planning a social media campaign, or using multiple platforms for implementing the same. The core needs to be always on the Brand and not the tools or techniques of implementing it. Remember, the social sites are merely tools.
Given below are few key points that every organization needs to keep in mind before implementing an online marketing campaign and reaching across the millions of prospect across the globe irrespective of the nature of your product market or service or industry.
- Responsibly use the available platforms after properly analyzing them and understand clearly the technology available through those online social networking site platforms before placing your brand on it.
- Today, with the massive reach across over 750 million users online, the key is also on the timing behind the appropriate use of these media.
- Always add a face to your voice, whatever be the platform you are using.
- Integrate your multiple platforms together and stay in sync with the content that you promise to share and make sure you deliver on it.
- Most importantly, understand that the platform is not to “sell” but to connect.
- Privacy, content, IP’s are to be clearly showcased across platforms. Reusing of your content, selling it for commercial and such other interests of third parties should be made very clear about.
- Better safe than sorry. Always understand that what is once online, stays online. So make sure, the information you are showcasing online, can afford to be shared by all those you know and those you don’t, in matter of seconds.
- As the clichéd quote across superhero movies goes, with massive power, there needs to be a sense of great responsibility too, make sure you understand and implement it in your campaign.
- Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively. In case of any dissatisfaction expressed about your product or service respond with utmost sincerity and get to the root cause behind complains at the earliest. Address it and provide proper responses unless the feedback or comments are repetitive by an individual whose nature and online characteristic seems to be disruptive and destructive in general. Make sure, you learn to ignore and at the same time create a backend system to resolve an intentional and unwanted negative comment or feedback from a user online.
- Do not share personal information, especially of clients and members. Always keep your member groups moderated in terms of the content being posted.
- Have a clear Social Media Quotient analysis done of your Brand with insightful reports, analysis and feedback.
Branding yourself in today’s era is very much essential, but make sure, the way it is done is not the way you or your team members want it to be done, but the way it is to be done. With control, Brand-Customer connect and moderation.
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Loved this. very useful Thank you
Shanon