Digital Marketing

From PR to QR – Reach, leads & branding!

PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.

Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.

What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today.

What do QR Codes do?

They do exactly what’s needed the most in todays scenario.

Instant gratification or Spot satisfaction to the users.

Firstly, the apps itself  are one of the most downloaded apps for connect and business in the world of Android, Blackberry, iPhone, Ovi etc amongst various age groups and secondly it lets people come together, interact, engage into brand conversations and in real terms and real-time talk to your brand.

What it does for a Brand:

• The best part being it helps You bring together two worlds.
• The end result, is the power to bring together the offline and online consumers under one single banner.
• Gives an easy way to reach out to the users, engage them with each other and with Your brand.
• Make connecting and communicating with your brand a fun experience.
• Easy to use, generate and extremely Powerful for a marketer when implemented using the right set of consumer connect social tools for Brand & Product Marketing.
• Adds SEO value to Your campaigns
• Track, monitor and evaluate measuring the ROI on your social media campaigns.

What it does for a User:

Imagine, from a users perspective, no more typing those long urls, no more having to search or wait and ask “Your FAQ’s”, staying connected with your brand even while on the go and most importantly  spending the least amount of time searching for Special Offers from Your most sought after brands and or products as its right there on your own mobile phone.

Try it out: Download Your FREE Barcode Scanner Apps – Few links below OR You can also scan through Your Mobile Apps market to get an app that suits your style: Links below for Mobile Users of Blackberry, Android, iPhone & More……

• For Android Users – Free Barcode Scanner App
• For Blackberry Users
• For iPhone Users
• For Ovi users

We had launched this as a bundled product service across brands in December 2010 for few of our clients, who were positively amazed with the results.

We gave them a completely customized, planned Online Marketing Integrated with Mobile Marketing & QR codes as part of their Social Media Marketing campaign. It helped them with their Landing pages, check-ins, Special Offers, Promotions, reducing ‘how-to’ queries as the answers were much more easily accessible to the end users.

So it helped them not only reduce the business age but also increase the overall business productivity.

Due to the power of QR codes to hold thousands of alphanumeric characters of information, their use to connect and engage in the future would be massively popular.

The idea of a QR code for a business it not just to create them but to create that perfect “call for action” using the right set of social connect and reach on a global platform.

Want to know how to optimize the power of QR codes to Your Brand, Product or Service, feel free to drop us a line here socialmedia@techdivine.com Or even better scan our QR code below to reach us via a Quick form contact and get some wonderful Offers as part of our 4th Year Anniversary special.

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Regards,

Ananth V

Tweet with me @ananthv9 on Twitter

Techdivine Creative Services

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