Advertising
Favourite Ads
Dear friends,
This blog post is long overdue from my end. Finally after a quality survey in the last 2 weeks, I am writing this post on ADVERTISING as requested by many of our readers from India.
Its been just over 7 years and across 18 Brands that I have divided my time between both the worlds of advertising and marketing. But luckily the new age techniques got added and with that I always realized that in today’s scenario, what is needed is a combination of a real time connect with the audience. Only then will we be able to touch base at varied levels with the today’s consumer. There is a long journey ahead and as I finally pooled in the survey results yesterday conducted with scores of members of TECHDIVINE Creative Services, the results were simply splendid.
A brief Introduction of this post:
Advertising, what it meant before: ‘A form of communication with an intention to persuade the viewer to buy or consume a particular brand or product’
Today: Advertising is “Information with quality entertainment to build a strong appeal and generate immediate response”
There are too many types of advertising methods & techniques that have been developed over centuries.
Right from the time when kings and queens ruled, walls and rocks were inscribed, painted propagating the merits of the rulers. Soon, people themselves started delivering messages and advertising the rulers by saying out aloud the success of the rulers to its masses. Then came the time when boards and people holding boards with messages were popular.
But the whole scenario changed with the introduction of print media entering the scene. Soon there were printed advertisements and flyer’s all around.
Advertising was evolving quickly. Radio, broadcast, Product advertising using guerrilla advertising techniques, infomercials, online advertising, mobile advertising, social media marketing and so on.
The highest recorded spot individual advertising spent was in the year 2009 wherein during the super bowl football game, an average single 30 second TV ad during the event cost around $ 3 million. Whoa!
What has changed the scenario so much?
As we looked into many different aspects of it, lot of our members gave their views of their favourite ads seen in the last 1 year (India).
The message was clear. The viewer today needs more than just flashy content.
The audience today needs:
- A clear message
- Brand appeal touching base with the product characteristic
- Strong relevance and message to product association
- Strong concept
- Easy Brand recall
- A possible legendary icon if it could create that the viewers can relate to
- Lots of quality entertainment
Few of the favourite ads (All medium – Print / Video / Online….) as chosen by our members & our views on the same too:
Closeup Revolving door:
Our Views: Superb ad. Nice blend of the right tone and style of message across. Fresh and it works!
Airtel Ad:SRK
Our Views: Superb Ad. They could not have chosen a better man to endorse the same. SRK, the King himself connecting with a humble message “Akele hum kuch bhi nahi…”
Our Views: Probably the best from the lot. Personally, our First Favourite. All stars!
Vodafone Zozoo ad: International Roaming:
Our Views: ICONIC. Superb ad(s). All the ads are simple, humorous & have a clear Message. The character is LEGENDARY! Connects with audience of all ages.
Center Shock ad:
Our Views: Good Ad. Appeals to the product’s target audience.
“Old Ad”: But still listed as favourite: Fevicol:
Our Views: Superb Ad. Personally, our second favourite.
Cadbury Dairy Milk Silk:
Our Views: Superb Ad. Clear, precise and connects. As most of the Cadbury ads.
Bajaj Pulsar Ad:
Our Views: Good Ad. Flashy but a little overdone.I guess they are right, definitely a male!
Tata Docomo: Ganesha
Our Views: Superb Ad
DLF IPL 2010:
Our Views: Superb Ad. Jut as the brand, a powerful appeal and an amazing visual connect. Just like the game, larger than life.
Coca Cola Ad1:The Library
http://www.youtube.com/watch?v=rKV0kR6Ih0s
Our Views: Superb Ad. Visually and in terms of the message. A perfect combination of Brand and appeal.
Coca Cola Ad2:
Our Views: Good Ad. Nice connect.
Max NewYork: Cricket
Our Views: Good ad.
Our Views: Ok Ad. Ranbir at his best so far. But the appeal could have been a much hard hitting message than what is. The connect somewhat seems to be missing here for a beverage drink especially for the ‘YOUNGISTAN’.
Union Bank of India promoted the running of joint bank accounts with a print advertising campaign featuring one of India’s most well known couple: Mohandas Karamchand (Mahatma) Gandhi and Kasturba Gandhi on India’s 100 Rupee note: M K Gandhi Ad campaign
UBI: M K Gandhi Ad: Joint Account
Our Views: Superb Ad.
Aseema Childrens Trust:
Aseema Ad
Our Views: Superb Ad. Powerful and gets the message across clearly.
That wraps it up for this post……….
Do give me your views and comments on the same.
Would love to hear from you.
Regards,
Ananth V
Product Consultant
Social Media, Design Services, Your SMQ & Creative Writing
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All these videos are very cool.
I really like all these videos but the video with cricketers are absolutely looking awesome.
I have saved this video in my favorites.
Thanks for sharing such a cool post buddy.
RJM
Hi Writer,
I found this article by sheer luck, I was surfing around Bing when I came upon your webpage, I must say your site is very cool I just love the layout, its astounding!
I’m in a bit of a rush in this instance to totally read through your website but I have bookmarked it and also signed up for your RSS feeds.
I will be back when I have more time.
Bravo for a awesome site.
Miller Jones
Hi Ananth
Thanks for a refreshing article.
My favourite is Airtel Ad and Incredible India.
Love the posts on Social Media here.
Keep writing more.
Fan
Vidya Sharma
SEO Consultant
I think we have missed on one of the mist noticeable ads especially of you are a train traveller!!! Get down at VT (CST) station and atop one of the buildings there is an ad which gets changed with amazing regularity to capture the mood of the nation. This is about the first of India’s co-operative movements. The company produces all milk products.
If you havent yet guessed, its AMUL – The taste of the nation.
They do bring out some of the best ads with the best one-liners!!!
Greatwork buddy, keep it up.|i’m bookmarking this blog & visiting once morefor updates.