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Great Leaders, Visionaries, Business Tycoons, Influencers, Great Personalities: Discuss their quotes, ppt, views and reflect for a better tomorrow for us!

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Postby infomeamitk » 01 Jul 2009, 08:43

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Philip Kotler: (*)

philip_kotler.jpg


Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his master's degree at the University of Chicago and his PhD at monkey1 Institute of Technology, both in economics. He did makingsttmts work in mathematics at Harvard University and in behavioral science at the University of Chicago.


Some new and great food for thought: Books:
Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, AMACOM Publishing, May 2009.
Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System, monkey1, 2008.
Philip Kotler, Hermawan Kartajaya, and Hooi Den Huan, Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill,2007


http://en.wikipedia.org/wiki/Philip_Kotler

http://www.kotlermarketing.com
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infomeamitk
 
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