Digital Marketing

How to use Blogging for Corporate Professional Success

Blogging can boost your career success across industries and organizations.

7 steps to Starting Your Own BLOG

Today, industry professionals, whether they are working in the field of Finance, HR, Operations, Marketing, Advertising, IT, specific Leadership roles, etc, their skills and ability to blog like a professional can empower them to boost their career growth further exponentially.

Why?

Because blogging like a professional gives you the following four power boosts which are crucial for career growth across countries and industries:

Blogging:

• Helps you to present your know-how, expertise, in-depth knowledge in your field of work with a clear discipline and focus
• Helps you to gain massive visibility and brand reach among your industry peers, clients, prospects
• Helps your organization, through these blog post articles, etc to gain further reach, brand visibility.
• Helps your company’s prospects and customers to feel more assured that they not only have a digital place to reach out to, in case of any queries while transacting business with your organization, but also get an assurance that the professionals handling their products and or services or brand etc are truly experts and masters in their field of work and area of expertise.

This reassurance empowers not only you as a professional, but also adds tremendous boost to your organizations reputation and credibility in terms of the quality and skills of the employees of that organization.

In fact, some of the top tier corporate businesses, brands and organizations for whom we have custom designed corporate training programs on digital marketing have always asked us to create hands-on learning curriculum which empowers their top performing employees skill development through our professional corporate blog training programs integrated with our workshops, courses, case studies and advanced digital marketing training programs across industries for corporate professionals.

So if you are a Corporate Professional looking forward to further boost your career, here are seven ways in which Blogging can help you achieve the same:

1. Expertise: “KNOWLEDGE IS POWER”

Who doesn’t like to work with professionals who are exceptionally well informed, educated, experienced in their field of work. Blogging about your field of work enables you to do just that. It helps you to create readership among your industry peers, customers, leads, prospects and reassures your position as an expert in your industry.

2. Empower, Educate & Grow as a Leader:

“As we look ahead into the next century, leaders will be those who empower others ~ Bill Gates”

Perfectly quoted by one of the greatest business and industry leaders of all time, Bill Gates.
Today, leaders are those who can empower others.
Well, honestly, that’s always been the case, but it stands true today more than it did so ever before.
A true leaders finds a way to pass on his or her learning and ensures that professionals, peers, subordinates, community etc around them also grow together.
Blogging is an amazingly powerful way to do just that. It enables you to generate articles, content, posts, etc about topics that you have tremendous experience over and gives you a platform to pass on that information to those who want to tread  a similar career path.
Another massive advantage is the fact that through blogging, you can help people across countries grow too. Building such a powerful readership transcends and breaks all barriers today as the world is shrunk into one single global village.

3. Discipline and Professionalism:

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected ~ Steve Jobs”

One of the most important qualities you will need to posses as a professional blogger is “discipline“. Consistently blogging valuable and resourceful content for end readers is a crucial part of building a blog audience and community.

Here are the 12 things that you would need to do with your blog to build it into a power brand – Click to Read the complete article HERE.

4. Don’t just live… Thrive: Build a community & grow with passion:

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style ~ Maya Angelou”

Blogging is simply put about community building. When you connect with like minded professionals across industries and countries, your reach as a business grows. Your brand recognition increases. People connect with you professionally and are able to build trust that grows stronger with every post, article and real-time conversation through your blogging platform. The easiest way to grow in a corporate environment today is:

• Be known exceptionally well for your field of work and area of expertise
• Be trustworthy across peers and industry professionals
• Be an individual that values human connect and growth coupled with constant learning and connect

5. Be Ready: It’s now about NOW… it’s for the long run:

“I will prepare and some day my chance will come ~ Abraham Lincoln”

No one wants an employee in their organization who is working in that company with a short term career plan or focus in his or her mind. Organizations spend millions and billions of dollars today to train their top employees and create industry leaders. So obviously, they are looking for professionals who have a long term career chart in mind while joining their organization. By being a part of a blogging community, sharing resourceful articles, posts etc from time to time, you do just that. You send a clear message that you are here for the long run. Because,
“Blogging is not a one time process of strategy. It’s a daily effort with a sincere idea to add VALUE to end users.” It takes tremendous time, efforts and discipline to build a professional blog and it is only for those corporate professionals who know that they are ready to give in everything they have and more to make that dent in the universe and grow with it in the process.

6. What makes you UNIQUE: What makes You stand-out? Why are You so important?

“To succeed in your mission, you must have single-minded devotion to your goal ~ A. P. J. Abdul Kalam”

Digital marketing Corporate Training for Professionals

Interested in conducting Employee Skill development programs with extended support, reach us here NOW to know more

Organizations have employees across divisions. There are literally hundreds and thousands of employees and corporate professionals who are probably aiming for the same goal that you too have in your mind. For eg. let’s say you are a digital marketing professional, then your goal would be to be the best digital marketing professional in your industry or the most influential digital marketing leader no matter what.

So when there are literally millions of employees and professionals doing the same thing, putting the same amount of efforts, you need to ensure to be able to stand distinct, to be a clear cut above the rest, to be Unique. Professionals across countries and industries have told us that Blogging consistently has enabled them to do just that. In fact, they have also told us that in the process of ensuring that they are creating content that is valuable for readers, they have been able to learn new things in their field of work too which automatically puts them at the helm of their field of work.

7. Personal Growth and Development: Keep growing no matter what:

“I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself ~ Elon Musk”

In life whatever has been done well, can always be done better.

The final point that I would like to share to be able to use Blogging to boost your career growth and success further is that, keep innovating. Which means, you need to consistently focus not just on tools, but the process, concepts, theories, etc.
Sometimes all we need to do is to go back to basics.
Remember, whatever industry or country you are in, if your focus is to add value to “people”, your success is pretty much assured.

Creating value helps you too to have great consistent personal and professional growth and development.

Here are few things that will help you generate great content and add value for your peers in your industry:

• Keep reading. The learning curve never ends.
• Keep practicing.
• Keep Blogging and writing.
• Keep learning new technologies, digital marketing, social media, blogging, content marketing, SEO etc while brushing up on your fundamentals. Remember, technology is not about being the end solution, rather a power packed tool that can enable you to deliver with more precision and faster.
• Keep focusing on ‘people’ and what is “RELEVANT content to them that can add value” at all times.
• Re-share your content across the right platforms with targeted readers.
• Learn to use tools and processes like social media marketing analytics, digital marketing metrics, google analytics, facebook insights, twitter analytics, pay per click tools like google adwords, facebook ads, twitter ads, LinkedIn etc for adding a great level of boost to your reach, brand visibility, etc using Search Engine Optimization (SEO), content marketing strategies, digital strategy etc to keep growing in today’s fast paced changing world. Be a part of the best digital marketing corporate training programs to ensure that your learning is not only hands-on, case study based but also relevant to your field of work.

For customized Digital Marketing Campaigns or Corporate training Programs, feel free to reach us here >>> DIGITAL MARKETING – Corporate Training and Digital Campaigns

“Social Media is not about Hits, Likes or Follows. It was, is and will always be about People. People buy from People they Trust. Humanize Your Brand and connect with the customer within”

 

Have an amazingly resourceful day ahead.

Be Well

Blogging for Professionals

Ananth V

Let’s Connect – Facebook – Twitter – LinkedIn – Social Media Book – Learn Digital marketing – Corporate Training

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