Delivering Brand goals with our Social media marketing experience across Industries – Read Case Studies – PART 1
We have been catering to Social media, brand monitoring, Search engine optimization (SEO) integrated and lead generation campaigns across Industries for the past few years now.
We are a digital marketing agency with a simple goal: “Innovate, work together as a team, Believe and Achieve”
Based on our experiences, we thought of putting together some of our most recent campaign case studies and sharing it with all of you.
Part 1 of this post will cover 2 such case studies.
Please feel free to share your comments, views or queries with us here.
Case 1: Finance Industry: (This Client Brand also won the Prestigious Zee Business Award)
Few months ago, we successfully reached yet another social media target for one of our client brands, for whom we design brand marketing social media campaigns.
The Campaign: Social media marketing campaign for:
– A combination of emailer marketing for Landing page leads & redirects
– Promoting their brand services product offers using just two social media platforms and
– Extensive brand monitoring.
Client’s Core Industry: Finance
The Goal:
- Achieve successful (leads & high redirects) on the brand’s landing page
- Brand monitoring (For queries, mentions etc)
- Reach across geo targeted users inMumbai,India
All our campaigns are done Online from Step 1 and closely monitored by us using reports, analysis and our core metrics strategy Your SMQ ~ Social Media Quotient process:
Step 1: (This step is common for all client brands and campaigns initiated from our end)
Understanding BRAND YOU & Your Business model:
We first asked our client to share the crux of their business, business model, products and services, their basic member demographics and ticket size of their business leads.
Core Platforms integrated: Twitter & Blog
Highlights of how we did it for Case 1:
Step 2:
This is where we evaluate whether a social media campaign is really right for the Brand at this juncture. What content style, tools or platforms can be integrated as a campaign strategy using a social media marketing campaign for the said brand for their desired goals?
A detailed post on this can be found here: Is Social media marketing really for Brand you? First, know your smq ~ Click here for link
Step 3:
Understanding their repetitive problems if at all any and providing a range of options and solutions to tackle the same.
In this case, the brand belonged to FINANCE industry and hence dealt with secure and sensitive information. So we gave them a campaign solution where the tracking happens from our end, but the controls of every sensitive data rest with them only. The core here was, trust between the agency and the brand to work smoothly towards a common goal.
Step 4:
We also catered to their biggest concern of Communication and brand monitoring at this point, wherein, earlier, users used to post queries about their business faq’s across consumer forums, random finance discussion sites etc. For this we provided the following platforms integrated services:
- A Blog wherein users could communicate with a face of the company for any and all faq
- A twitter platform sharing only the new offers and products of the company
- We also integrated blog and twitter together to share valuable market reports, analysis and made sure their video posts reached users across geo targeted locations too.
This helped in:
– Bringing together users talking about their products, services, faq’s under a single platform and thereby avoiding random mentions or posts from them if any.
– Since users now knew where to look for ‘interesting’ information related to finance products and services offered by this industry, we shared valuable insights from time to time thereby educating readers and adding value at every stage.
– This also gave us a targeted audience to share the brands latest offers and redirect interested users to the client’s landing page for lead enquiries.
Goals: In eight months:
In this process, in a period of eight months, we added 34% increase in leads for the brand and at the same time, added a wonderful control using the common platform for user queries if any whilst reaching across a larger targeted audience.
Case 2: For a Hospitality Industry
The Campaign: Not only was there a need for promoting a new brand launch, but the biggest concern was to stand unique as their strategic location of business was perfect, but also rampant with their closest competitors all around them who were already well established. Challenge was to get users to experience this brand right from the opening day.
Client’s core industry: Hospitality
The Goal: New Brand Launched, Larger reach and redirect users to experience the services offered by the client brand. Keep conversations engaging throughout.
Core Platforms integrated: Twitter, Blog, website, foursquare
Highlights of how we did it:
Step 1: Same as mentioned above for case 1.
Step 2:
- We needed to track the influencers first as this was a hospitality industry with focus on service and quality.
- We needed users to experience the product and become our online brand ambassadors too.
Strategy: Our strategy was to interact with users and understand what they enjoyed and liked the most. We had one-one conversations with them (non-business) and with that a well planned strategy to ‘not sell’ but connect with only those users to begin with, who enjoyed using the brand services. We did that with a strong and well planned strategy, with twitter alone in this case to begin with and a lot of social media quotient analysis and tracking every single day.
Step 3:
Engaging with the brand & giving users the brand experience:
We put forth a blog integration with facebook as a landing page for users to post their queries and at the same time we shared interesting updated engaging conversations to add value to their entertainment and daily routine.
We had a breakthrough in the fifth month wherein with enough data and targeted consumer statistics, we reached the right set of users who were looking for similar products.
In one such case, a prospect was tweeting randomly on her way from one city to another, about looking for a service similar to what our client offered. When we engaged her in a conversation, it turned out, she was heading for the city where our client was located. We not only shared a successful rapport with her online, but, she came down to our client’s business place, experienced and tweeted happily about it. Then, there was no looking back for us. We had hit the right cord with many users online who became brand ambassadors for clients services and we quickly integrated foursquare application which further boosted the check-ins, special offers, product user experiences and with that, of course the brand reach too.
The core in the case was achieved via relationship building and in-depth consumer preferences understanding with continuous tracking and monitoring using our social media quotient analysis process.
Stay tuned for PART 2 – Case Studies: Click here to SUBSCRIBE for FREE & Stay Updated
If you are a brand, looking to understand if social media marketing campaign can make a positive impact on your desired goals for your BRAND, feel free to reach us at: socialmedia@techdivine.com
You can also connect with us here, using our quick form link: Click here
Looking forward to your comments, views and responses here.
Have a wonderful brand connect.
Ananth V
Connect with me on: Facebook, Twitter, LinkedIn, Amazon, My Kindle Book
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Let’s connect on social platforms with Brand Techdivine Creative Services:
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Interesting methods of engagement. Thanks you for sharing.
We would like to know some more details. Have sent you a message on your facebook page. Please revert back asap.
Hi Ananth
Yet another excellent article. Though would have loved to read more case studies. Also, it would be nice if you can stress more on problems faced or challenges faced if any during any such campaing and what was done to overcome them ina snippet format.
Always enjoy reading your posts
Marc Jone
Fantastic write up. Gave a really good insight into the actual process of social media firms. Can we get more insights across few more industries, retail, industrial etc too would be nice.
Chaitanya
How do we assess the market trends for any campaign. What tools do you use?
Prajakta K
Social Media Executive
Hi
Thanks for the Part1 of the post Ananth. Very insightful. But can we get more information on few more industries case studies.
Also, isnt it better to be across more number of social networking sites than only few of them.
Looking forward to the response.
Anjali Mhatre
Superb post. Visiting the blog first time. Have sent a LinkedIn in request too. Please accept.
Rajagopal
Nice post. But could have been better if there are few more case studies added. Interesting to note about the brand conversation of the person traveling and tweeting & landing at clients site. Those are the kind of moments we all enjoy as a brand and as a customer.
Harsh
Social Media enthusiast
Hi
Like your Brand quiz too. Reached your blog for the first time.
Very nice post. Very informative. Could you elaborate on the tools too that you use.
And what is yoursmq process mentioned in the post? Please elaborate.
Thanks.
David K
Rasik, Thank you very much for your comments.
Thanks David,
Saw your comments on our BRAND Quiz too. Wonderful responses & all are correct.
There are various tools, that we use depending on the need of the brand campaign. Each campaign is customized as per the goals of the Organization. It can range from measuring consumer responses to sentiment analysis. SEO with SMM to keyword analysis and so on.
Your SMQ ~ Social Media Quotient is another Brand under Techdivine. This brand caters specifically to Online marketing, brand monitoring and social media campaigns under our brand. For More details: Do visit us: http://www.techdivine.com
Keep visiting our blog and do keep commenting.
Have a nice day.
Dear Harsh,
We will for sure be adding lot more case studies as this is just the PART1. Very true on your brand sentiments, keep visiting and commenting.
Thank You Rajagopal.
We will add you back for sure on LinkedIn.
Thanks.
Hi Anjali,
Thank you for your comments. Yes, we will be adding more case studies to this soon as this is the Part 1 of the post.
As for, having numerous social sites is concerned, our views are, it’s better to start with few always and measure and track the responses by giving it 100% attention, feedback and updates. Also, the most important aspect is, we need to make sure that the website or social platform planned, is where the target users will be.
Hi Prajakta,
Depending on the brand goals and requirements we have plethora of tools that we put into use.
Hi Chaitanya,
Sure, we will be adding more insights across industries in Part2.
Hi Marc,
It’s always good to see you back on the posts and read your comments. Wonderful suggestion, we will try to incorporate as much as we can in the Part2 of this post.
Hi Keerti.
Thanks and noted. We have reverted back to you, do have a look and get back if you have any queries.
[…] Part 1 of this post (Click here to read the first 2 case studies, if you have not read it yet) […]
[…] Delivering brand goals with social media marketing case studies: Read Part1 […]
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Found the second part of this series first. Enjoyed reading both articles. Do keep sharing such wonderful articles. thanks.
Thanks Sagar. Will keep sharing resourceful posts. Stay tuned & keep commenting. Thank you.
Dear Emiiliiano G,
Do share your email id with us and we will get revert back to you on your queries.
Regards
Admin
Wow! Didn’t know about a few of those methods. Quite a resourceful article. Subscribed and bookmarked.
Wonderful, Thank you for your comments.
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