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Social Media Marketing Terms Glossary
Social Media Marketing Terms: Glossary: A & B
A

Aggregation: Is the process of gathering and remixing content from blogs and other websites that provide RSS feeds.

Alerts: Search engines allow you to specify words, phrases or tags that you want checked periodically, with results of those searches returned to you by email.

API (Application Programming Interface): Refers to the interface that an online service or application provides to allow data exchange and service sharing by other applications and tools.

Archive: May refer to topics from an online discussion that has been closed but saved for later reference.

Asynchronous: Communications are independent of time or place, and messages go to and fro rather than appearing in one place at almost the same time (synchronous communication).

Atom Feed: A protocol for sharing content; using an XML file.

Authenticity: Is the sense that something or someone is "real".

Avatars: Are graphical images representing people and or their profile picture.


B

Badge: An image, usually squared and displayed on a blog, which signifies the blogger's participation in an event, contest, or social movement

Blogs: Are websites with dated items of content in reverse chronological order, self-published by blogger's with one or multiple authors.

Blogosphere: The term given to the ever growing collection of blogs across the internet.

Blogroll: Is a list of sites displayed in the sidebar of blog, showing who the blogger reads regularly.

Bookmarking: Is saving the address of a website or item of content, either in your browser, or on a social bookmarking sites

Browser: Is the tool used to view websites, and access all the content available there onscreen or by downloading.

Bulletin boards: Were the early vehicles for online collaboration, where users connected with a central computer to post and read email-like messages.
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